Matthew helped us see how effective our digital marketing campaigns and website were at driving purchases. Year over year we saw increases in sales from the changes we made during out time working together. I would highly recommend Matthew because of his analytical approach, and how he uses data to make and measure improvements.
WEBSITE / E-COMMERCE MANAGER
GOAL: BUILD NEXT-GENERATION WEBSITE & INCREASE SALES
I worked with Day’s Jewelers to overhaul their analytics data collection so that we could make data-driven design improvements to increase sales. I managed their Facebook and Google Adwords campaigns to optimize for customer conversions and increase advertising return on investment. I oversaw the development of their next-generation website, applying everything we learned to ensure it would perform even better.