WEBSITE DESIGN & DEVELOPMENT
BEAUTIFUL, FAST, SECURE, AND EASY TO UPDATE
We can design and build a website that will help you reach a larger audience and get more customers. Your website is your most powerful online selling tool. It’s what people check before committing to a reservation, purchase, or phone call. It’s how new customers find you. It makes the largest impact on your business’s online visibility.
Our goal is to understand how your business works and how your customers think, so we can build a website that helps you grow.
Your website should be beautiful. The imagery should immediately connect with visitors, convey your brand, and make them go “wow.”
Your website’s design also needs to meet many strict requirements to enable the best search engine optimization, user experience, and most importantly, selling power.
RIDEOUT will create your website using the most appropriate content management system (CMS) for your specific needs. Most of our client’s websites are powered by WordPress, Magento or Drupal. We offer affordable turn-key solutions, as well as fully customized sites that need unique functionality.
Your site will be built by an expert that specializes in the chosen platform.
CUSTOM FUNCTIONALITY & PLUGINS
There is nothing our team can’t build. We’ll never say “no”. When you have a custom functionality request, we’ll put our thinking caps on to estimate and outline the most cost effective solution.
We can create custom plugins for your website that extend the functionality of your content management system.
Perhaps no type of website is more important to business performance than an ecommerce website. Small changes in design, navigation, content, and even site speed can have a dramatic impact on the sales you can generate.
Whether you need to improve your existing ecommerce website, or build a new one from scratch, our sales oriented approach will help you generate more revenue.
SEARCH ENGINE OPTIMIZATION (SEO)
No RIDEOUT site is complete without search engine optimization. The most important factors in your site’s SEO are:
- User Experience
Every site we build comes with personally implemented search engine optimization to help you rank higher in search results and get more traffic.
We can also work with you on an ongoing basis to create and implement a search engine optimization strategy to help you get new customers who are searching a wider variety of search terms.
RESPONSIVE WEBSITES (MOBILE FRIENDLY)
The results are in! People use their phones a lot. If your website can’t deliver a fast and compelling experience on mobile, you’re leaving money on the table. Having a website optimized for multiple types of devices and screen sizes is called “responsive.”
Mobile and tablet devices (and everything else for that matter) are not an afterthought for us. Every content plan and website layout considers how a user with will interact, from the smallest phones to the largest desktop devices.
OUR WEBSITES ARE FAST
How fast your website loads is the NUMBER ONE determiner of customer experience, and the likelihood of a customer making contact or a purchase. Website speed can make or break your search engine optimization and relationship with Google. A slow loading website frustrates users, devalues your brand, hurts your SEO, and reduces sales power and revenue. This is especially important for mobile traffic, and mobile SEO.
Some website designers don’t care about speed. They add your content and images to a template or design that might be poorly optimized, slow, and clunky. Every RIDEOUT website is optimized to deliver incredibly fast speeds. Below are a few of our core principles that give our sites an advantage over the competition.
FAST SHARP WEBSITE IMAGES
How you save your images controls both speed and quality. When we construct your website, we optimize your images for both. We adjust the dimensions and file-size impacting quality constraints of the image by-hand to find the perfect middle-ground of quality and speed.
We use next-generation image formats where possible, like vector SVGs that help your logo maintain razor-sharp crisp edges on even the highest resolution displays.
FAST WEBSITE CODE
Many developers like to “throw code at the problem.” Using unnecessary code libraries, or pre-made templates that have been poorly constructed.
RIDEOUT websites are streamlined with fast executing code, only essential code libraries, using methods that optimize rendering speed. Our code is minified and compressed for our production environment, with server-side and browser-side caching.
ACCELERATED MOBILE PAGES (AMP)
Enhance the visibility, readability, and speed of your editorial, news, or blog style content. Accelerated Mobile Pages (by Google) is a content rendering format designed for blazing fast speeds.
We enable these templates for your editorial content to help improve your SEO and user experience.
ADVANCED CACHING TECHNOLOGY
Our websites come with advanced caching technology for WordPress, Drupal, Magento and other content management systems.
This turbo-charges your website requiring no additional configuration or maintenance. You’ll be handling traffic spikes with ease. The speed will delight your visitors.
CONTENT DELIVERY NETWORK (CDN)
Typically, websites are served from a single server. This can lead to low performance, especially if you experience a traffic spike.
Our websites are setup to run on a content delivery network (CDN), meaning that your site’s cached assets are loaded from a geographically distributed array of servers. Your visitors will experience fast loading speeds no matter where they are, and you don’t need to worry about your site going down from a single server failure.
WEB APPLICATION FIREWALL (WAF)
RIDEOUT websites can be secured by a web application firewall. This added layer of protection prevents hackers from executing malicious code or exploiting vulnerabilities on your website, even if your web software falls out of date.
The differences between how various browsers render your website are not as large today as in years past. Most of today’s popular browsers will display your website in a nearly identical fashion. The most popular web browsers are:
- Google Chrome
- Mozilla Firefox
- Microsoft Edge
- Apple Safari
Even though the severity of browser rendering differences has improved significantly over time, it is still important to perform browser testing on real devices. In rare circumstances, bugs in certain browsers could make your site unusable for entire groups of people (like mobile safari users on iOS only). These are bugs that can only be caught with on-device browser compatibility testing.
Every website created and updated by RIDEOUT includes real on-device browser testing on PC, Mac, iPhone, and Android devices.
CONTENT MANAGEMENT SYSTEMS
Your website needs to be easy to use, and we can help you select the best content management system for your needs. Your site will be created by a member of our team with extensive experience with the chosen CMS. If you have an out-of-date or hacked CMS, RIDEOUT can bring it up to date and secure it.
LANGUAGES & CODE FRAMEWORKS
We’re no stranger to a wide variety of web programming languages and coding frameworks. We’re happy to take over existing code projects, or plan and execute new ones.