GORHAM SAVINGS BANK
Matt is one of those rare individuals who excels at both ends of the spectrum… he can get all the ‘little’ stuff done and manage the big picture… along with everything in between; all the while, making you feel like your job is the only thing he is working on. Analytical and creative, he’s quick to identify opportunity and help you capitalize on it. I enthusiastically recommend him.
SVP / DIRECTOR OF MARKETING & COMMUNICATIONS
GOAL: INCREASE NEW ACCOUNTS & DEPOSITS
I helped Gorham Savings Bank increase online account openings and deposits by maximizing the effectiveness of their website content and digital marketing campaigns. Meticulous attention to analytics data informed rapid, iterative website content changes and advertising campaign revisions. We quickly found a formula that reached the right people with the right message, capturing new customers and increasing deposits.